Study On The Optimization Of Tourism System In Urban - Rural Ecotone

Ever since the reform of holiday system in china, urban residents’leisure time becomes many shorter holidays, then the demand for short-range tourism products is a new boom. Rural-urban fringe gradually becomes important tourism destination for urban residents. Rural-urban fringe gradually become urban residents a good place for vacation and enjoying leisure by its rich resources, good ecological environment and location advantage. In addition, with the development of tourism from the early travel, modern tourism to the tourism industry, the relationship between the elements of the tourism industry is more complex. System theory is more scientific and reasonable to study the tourism industry. Xundian Country is located in the northeast one-hour economic circle in Kunming and it faces these opportunities that Kunming’southwest north rise strategy, Kunming’construction of regional international city and Yunnan bridgehead strategy implementation, so comprehensive optimization of the tourism system of Xundian Country to meet the tourism development opportunities is particularly important.This paper mainly divided into four parts and they are background analysis, theoretical research, empirical research and conclusion.Firstly, background analysis. This section elaborates the background and research significance of studying tourism system optimization of rural-urban fringe.Rural-urban fringe has become a hot tourism area, and the demand for rural-urban fringe tourism products is growing. So the research has important significance, especially take Xundian County as an example.In addition, this section summarizes the research progress at home and abroad on the concept of rural-urban fringe, case studies and tourism system.Secondly, theoretical part mainly expounds the rural-urban fringe scoping method, then author puts forward the concept of tourism system of rural-urban fringe and rural-urban fringe tourism system structure model. The system model mainly includes four parts, the tourist market system, tourism traffic system, tourism destination system and external environment. Then according to the need, do Xundian country questionnaire to prepare for the following empirical analysis.Thirdly, the empirical analysis part through selecting, introducing and doing questionnaire survey on the Xundian Country multiple sample selection of scenic area. Apply SPSS19.0combined with the rural-urban fringe tourism system models to conduct a "SWOT "analysis on XunDian tourism system by the tourist market system, tourism traffic system, the tourism destination system and external environment. Then expound the corresponding conclusions.Fourthly, the conclusion.The conclusion entered from marketing, tourism planning, tourism plotting, put forward optimization path in three aspects, namely on tourism products appeal, highlight its leisure function; Perfect the system of the industry and optimize the industrial structure; Unified brand, strengthen regional cooperation, from the most basic "product" to the corresponding support "industry" to "regional relationship", gradually optimized Xundian Country tourism system.Then summarize the full text and do the further research prospects.In this paper,the main conclusions are the following several aspects:Xundian Country is located Kunming within rural-urban fringe,and the development of Xundian Country’ tourism mainly depends on the tourism market of kunming city, and tourist groups is single,the market structure needs to be adjusted; external traffic network is relatively superior, county and scenic transportation system and facilities and services need to be improved; the resource type and combination condition is good, and resources development is insufficient, tourism product needs to be enhanced; policy support is growing, but the tourism planning is difficult to implement.It is better to optimize Xundian Country’tourism system from the above four aspects.