Study On The Characteristics And Optimization Strategy Of Rural Alienation In The Metropolis Fringe Area Under The Driving Of Tourism Consumption

With the wave of globalization,consumer culture gradually spreading out in China,tourism consumption has gradually become an indispensable part of the civil life.And the country has becoming popular tourist consumption area,especially those in the developed marginal countryside area,because of its very good location,the convenient transportation and the superior resources conditions,and also the very different spatial landscape,the pastoral life and so on.These all have extremely strong attraction to the citizen visitor,making the country the first to be affected by urban tourism market.With the rapid development of rural areas,it has also been great impact from the tourism market for the contry.And the country has been showed some trend of alienation,showing the corresponding characteristics of the alienation.The alienation development is not conducive to the rural sustainable development,the latent influence and threat to its development,and also domestic to this theme of research less involving.In this situation,the research takes the tourism consumption-driven countryside as the research subject in southern Jiangsu Metropolitan Fringe area.Through in-depth study and analysis of its development process and status quo,the writer sums up and analyzes its alienation development characteristics,problems and targeted to propose countermeasures,hoping the research being usful for both the rural and rural tourism health development,and having a certain theoretical guidance and reference significance,also making up for the relevant research gaps.The south of Jiangsu Province is the most mature region of tourism development.The impact of urban tourism consumption on rural areas is also very significant in this area.The in-depth analysis of these rural tourism development will help to reveal the evolution of the current urban-rural relationship and to judge the future development trend of the countryside.First,through combing the development of the rural areas of the whole process,the reasearch sums up the overall development situation and characteristics of the marginal villages in the southern Jiangsu metropolitan area,and then analyzes the development of the metropolitan fringe villages driven by tourism consumption.The writer concludes four types of development,the overall development characteristics and the development power of the village.On the b asis of summarizing the present situation and combining with the in-depth investigation and analysis of the present situation of rural tourism,the paper puts forward the trends and characteristics of the alienation development of production function,social life,local style,space utilization and benefit distribution in rural areas under the action of tourism consumption.This kind of alienation development is very likely to make rural unsustainable development and bring with the principal personnel crisis and social crisis.In view of the problems and causes of rural alienation development,this paper puts forward that rural tourism development should be based on the rural ontology first,using the bottom line constraint to develop thinking and devoting to regional integration development.Based on this,this paper puts forward some in-depth and specific strategies for rural planning,tourism market,development,industry relations,rural system,space development,and responsibility boundary from the aspects of regional synergy,regulation of tourism market,rebuilding of rural society,rational exploitation of rural resources and clear distribution of rights and interests.It provides a useful reference for the sustainable development of rural areas.