An Analysis Of The Value And Path Of Industrialization Of Fashion

Media attribute of the costume is of great significance for the transmission ofnational culture. Economic attributes means the value of goods could be realizedthrough the industrial chain of resonance. National costume industry of our country isfacing the dilemma of value, technology and operation level, thus precious resourcesof national costumes and huge manufacturing prowess are not taken at all, butconstantly been invaded by foreign apparel industry market and culture. This articleselect the Tibetan nationality clothing as a breakthrough point, defining the fashioninnovation Tibetan costume form of industry, and emphatically discusses the value ofits development and path. As a combination of media and commodity, the costume inthis article has been studied with synthetic symbol theory, theory of news, fashiontheory, marketing theory, while dressers would be studied as the audience for mediaand consumers of the market, which is to establish and explore the future fashion ofTibetan costume industrialization.One point in this paper is the essence of transmission is to achieve a harmoniousresonance of value. As the external form of value, costume could only be refined thecommon values of Tibetan costume, and are modified in the form of costume cultureto get approval, implementation, when it could contribute to pop. National clothingbrand to breakthrough in grab cultural characteristics, core value and dress fromnational flavor, thus fashion Tibetan costume industry need to dig deeper into themodern significance of traditional culture, in order to conform to the diversity ofculture.Actually，we need to solve the two problems，that the economic environment andindustry strategy. Economic environment need government support to create thewestern regional industrial cluster to fashionable Tibetan costume industry scale andsharing resources to achieve market development, while economies need through thecorrect value guidance and beneficial strategic grope for life. Fashionable Tibetancostume traits from the channels of brand operation, product design, innovation,service innovation and pricing analysis of five aspects new insights to the new way ofthinking, to explore fashion Tibetan costume economy in the way of the future.