Research On The Development Of Infrared Biological Effect Therapeutic Instrument

Take the new infrared biological effect therapeutic project of Y Company forexample; this paper promotes the study of medical device innovation technology projectdevelopment. This paper is divided into four chapters. Firstly, I briefly introduce thebackground of infrared therapy instrument project and the development of relatedtheories. Secondly, I systematically analyze the external situations and internalresources of Y Company with SWOT and Porter five strength analyzing method and putforward the direction and key point of Y company’s new project. Thirdly, based on themarket division theory, I confirm the market target, capacity and position of the newproduct, and come out the framework and capital operation scheme of the project.Fourthly I evaluate the risk in the project development, and give out the risk controllingstrategy concerning the reality of the company. Finally, the paper comes to theconclusion that the project is of great feasibility and can absorb the blank market shareif it’s well located.