"Huanghelou" Brand Cigarette Packaging Innovation Design Research

Cigarette packaging has tobacco lifelong advertising said, it is to convey the commodity information carrier, is "silent salesman", it is commodity value realization of a kind of means. And it's design is a communication packaging technology, artistic design, commodity marketing cutlrey combination of intermediary layer, cigarette packaging design can promote the circulation of commodities, still can create commodity psychological value, brought to consumer aesthetic temperament and interest, leading consumer understanding to recognise and achieve the purpose of promoting the sales, not only is one kind has the static characteristics and protect goods sales medium, more important are directly involved in the market competition."The yellow crane tower" brand after many kinds of specifications of continuance, in high-grade cigarette brands have set up their own characteristics, make high-grade cigarette group of one of the four flavor extremely with Chinese style cigarette, classic brand for positioning, with "chu" character, nanyang veins, national spirit "for culture, and constantly on the classic continuation of innovation and beyond.This paper aims to "yellow crane tower" brand packaging decoration design studies, using packaging aesthetics, environmental protection design concept create "yellow crane tower" brand easily consumers accept the cigarette packaging design, to promote the cigarette packaging visual aesthetic and cultural taste, reflect nationality and contracted, natural style, ascending "yellow crane tower" brand value, better seizes the market, expect to put forward with the market demand of green environmental protection design concept, promote integrated cigarette packaging industry development and innovation, constantly on the path of sustainable development.Packaging products in order to realize the principle, but also has its characteristics, we must through constant design innovation to realize, cigarette packaging is even more so. And for a brand of packaging design of innovation, it must be based on their brand of in-depth understanding, analysis the base. This article through to the "yellow crane tower" brand value, the market localization, the market trend, cultural connotation of analysis and study of the mining "yellow crane tower" brand "neoclassicism" style localization and culture connotation, based on the research of its vision design, and through visual innovative designs and the humanized cigarette packing box type of innovative design find ascension cigarette packaging visual aesthetic and cultural taste, let brand series design, reflect nationality, use regional characteristic expand brand market, using the special subject to build brand effect, and let the style is more simple, natural cigarette packaging innovation design method, and the humanized box type of innovative design. And through the green environmental protection design concept, fang-tsang prospects cigarette packaging industry on the design of green environmental sustainable development road.