A Study On The Marketing Strategy Of Tourism Shopping Store In Cambodia 's Siem Reap Province Based On Chinese Tourists

Cambodia is a very rich in tourism resources and has great potential in developing tourist industry. Tourism income has already become an important component of national economy along with the tourism booming. In recent years, Cambodian government has pay a lot of attention in developing tourism industry, and more and more foreign tourists flood into Cambodia. Shopping is the common activity when they travel around Cambodia. However, the stores in scenic area cannot fully satisfy the tourists’requirements. Therefore, this article would take Chinese tourists in Siem Reap Province as example to analyze how they are impressed during their itinerary in Siem Reap by studying and researching relevant literatures about domestic and abroad overview on the tourism products, tourist shopping psychology and behavior, shopping satisfaction, tourist shopping market, shopping stores; thereby find out the existing problems in Siem Reap’s tourism shopping stores and provide the marketing strategy for them.