Research On Marketing Strategy For Chinese Tourist Shopping Stores In Cambodia

Cambodia has rich tourism resources and the more developed tourism industry. In recent years, with the Cambodian government attaches great importance to the development of tourism industry, local tourism environment, the number of people traveling to Cambodia, tourism has become an important leading industry of Cambodia, much of tourists from China.As the important link of the process of tourism, tourism shopping has been the visitors especially the necessary arrangements for Chinese tourists, also is the important component of the tourism industry. Although in recent years Cambodia, give full play to the convenient traffic, the similar culture, increasingly close economic and trade relations, such as favorable factors, promote domestic tourism shopping environment greatly improved, but looked from the overall development of a series of problems still exist,Cambodia scenic tourist shopping store failed to meet the needs of tourists. Investigation and study found:in terms of tourist commodities, because of national tourist shoppers shopping requirements and characteristics, they don’t know much, especially for tourists shopping needs and characteristics of Chinese don’t understand, the Cambodian tourist commodities is not enough. In addition, Cambodia in handicrafts, souvenirs, local products, antiques and imitation innovation, not the tourist commodities closely linked with economy and culture, to launch more in line with the Cambodian national cultural goods, can’t attract more tourists. In tourist’s shopping psychology and behavior, a trip to Cambodia is mostly Chinese tourists, in view of the Chinese tourists travel psychology, shopping psychology, ornamental scenic spots such as psychological, Cambodia’s relevant departments have not research thorough, the tourism development is an obstacle in Cambodia. In terms of tourism shopping satisfaction, Chinese tourists to travel there in Cambodia shopping goods, attractions address, service attitude is not satisfied.Cambodia’s tourism infrastructure is poor is the most unsatisfactory aspects for Chinese tourists, the main performance is:one is Cambodia for consumers shopping experience in a mess; no systematic domestic consumers there are a lot of discontent.Second, the hardware facilities equipped in shopping places also behind the stage, the lack of the 21st century is widely adopted by big supermarket Settings such as central air conditioning. Three is shopping places decoration is featureless, consumers in shopping con not feel the baptism of Cambodia’s culture.The visitors hardly get a good viewing spot. Cambodia tourism shopping store of goods quality is not high also is to Chinese tourists are not satisfied with place, each tourist attractions selling souvenirs are mostly the same, because most of the shops are mainly self-employed, on a smaller scale, led to a single selection, positioning, bring some trouble for tourists. Other tourism commodity price is not reasonable, a lot of consumers, says in Cambodia to buy goods, in terms of price on the arbitrary let the consumer feel a lot of discontent, some inferior products are sell high price, which is hard for visitors. Tourism shopping store clerk poor service attitude, service level is low, the disadvantage of product sales to foreign consumers, giving consumers a poor consumption experience. And downs, visitors can’t be pleased in shopping. The order Cambodia tourism shopping market is confused.Investigate its reason, in addition to the government and industry association level, the construction of tourist shopping market, standardize and management level need to ascend, is more important in the tourism sector and tourism services practitioners level, for countries to travel shoppers, especially Chinese tourists shopping demand and its characteristic is not enough to understand, for tourist commodities and economic and cultural ties closely enough, eventually led to the tourist market marketing to the whole effect is not obvious realistic problems.Therefore, in order to enhance the level of Cambodia tourism market marketing and the marketing mode to the modern tourism market success, on the basis of in-depth analysis, Suggestions of Cambodia tourism shopping stores should make scientific marketing strategies, to promote the healthy development of the tourism shopping market. In terms of price, should implement low price strategy, price strategy, price differentiation strategy; In terms of tourism product distribution channels, distribution channels construction strategy implementation of the border, the mainland distribution channels construction strategy; Process management of travel service strategy planning seriously implement the promotion strategy.