A Study On The Development Model Of Tourism Complex

Along with urban tourism gradually actualizes international stratagem, tourism complex has led a rapid development in recent years and become the good mode of regional tourism comprehensive development. It satisfies the tourism service function diversification, the resources intensification, the environment ecologic, the theme characteristics. At present the development practice of tourism complex gradually increases. At the same time, the academic discussion on tourism complex also presents up-trend, but the fundamental research is still lacked. The development of tourism complex is still in its infancy, its function is very complex, as well as experience lacking, the lessons learnt and theory research about tourism complex development is particularly urgent.This paper defines the concept of Tourism Complex, summarizes the relative theory of the tourism complex, discuss its development model synthesis, analysis the influencing factors of the model selection, at last discussed on optimized strategy of tourism complex development model.The contents of this thesis are divided into four parts. Respectively from four levels of understanding and defining the key concepts in the thesis, analyzing the development model of tourism complex, valuating influence factors of development model selection, designing how to optimize the strategy to research tourism complex development. The first part establishes tourism complex cognitive system. This section introduces the connotation about tourism complex, defines the concept of Tourism Complex and distinguishes related concepts, analysis basic characteristics and the motivations of exploitation. The second part analysis the development models of tourism complex. Based on different the leading function, the development models of tourism complex divided into four types, as follows:regarding recreational function as its core, regarding leisure and holidaying function as its core, regarding comprehensive shopping function as its core, regarding meeting and exhibition function as its core. Then it discusses development characteristics, Operation strategies and successful experience of some typical case.The third part selects the development model of tourism complex. This part argues the necessity of establishing the dominant function of development model. Taking practice into account, summarizing the impact eight major factors of model selection and analyzing the two positioning step of mode selection.The fourth part optimizes tourism complex development model. By analyzing the major developing problems of tourism complex, proposed the development of model optimization method and future prospects.