The Impact Of Corporate Social Responsibility Perception On Job Satisfaction

Corporate social responsibility (CSR) has captured the attention of business and academics in recent years, while the empirical research on CSR and employees’ behaviors is very limited. With the fierce competition among companies and the diversification of CSR perception, many companies just passively participate in CSR activities because of the pressure from social opinion and government.Based on the Social Identity Theory, this study looked to examine the impact of employee perceptions of CSR, the impact on job satisfaction, the mediating effect of organizational identification, and the moderating effect of organizational ethical climate on a sample of Chinese workers. A moderated-mediation model was structured to analyze the effect mechanism.The empirical research on a number of220samples had revealed the partially mediating role of organizational identification between perceived CSR and job satisfaction, and the moderating effect of different dimensions of ethical climate. Among the different climate types, caring oriented、law and rules oriented types were validated the moderation effect, while independence oriented and instrumental oriented did not illustrate the moderating effect. Further, caring oriented、law and rules oriented types positively moderated the indirect effect from perceived CSR on job satisfaction. Additionally, managerial implications on CSR and HRM were proposed according to the results of this paper.