A Study On The Strategic Choice Of Zhenjiang 's Foreign Trade Development

Foreign trade is one of the major3driving force of the economic development. Since the adoption of reform and opening policy, Zhenjiang made significant development through the guidance of export-oriented foreign trade development strategy. Its scale of foreign trade accomplished high speed expansion from a relatively low starting point, market size and structure obtained historic breakthrough. However, with the harsh market environment domestic and abroad and the price increase for all production elements, the strategy has already shown its disadvantages such as export scale decreasing, foreign trade commodity structure deterioration, lagging behind for import development level and ratio of dependence on foreign trade decline etc. One point that needs special attention is: with the same domestic and foreign condition, Zhenjiang’s import and export overall scale had been bypassed by Yangzhou and Tai Zhou. The overall ranking within Jiangsu province is decreasing. Therefore, in depth analysis the current development status of Zhenjiang international trade and adjust the development strategy has significant importance.This article first indicate the current status of Zhenjiang’s international trade, then by building international trade SWOT model to analyze the importance for Zhenjiang to choose the coordinate trading policy base on create competitive advantage.The thesis are divided into5major sections, the details are:Sectionl, Introduction. Including the background, purpose and meaning of choosing this topic; illustrated the latest research results of scholars home and aboard and made a summary of the content, method, innovation insufficiency and the results of the researches,Section2, defining the concept of the research and the basis of the theory, including the introduction of basic concept of foreign trade and foreign trade development strategy, the summary of Comparative advantage, factor endowment, infant industry protection, Strategic Trade Policy and The Competitive Advantage of Nations; to build up the theoretical foundation for the thesis.Section3, the major accomplishment and problem for adopting the export oriented trading strategy by Zhenjiang city. Summarizing all the detailed accomplishment and problem since reform and opening and advising the necessity of adjustment of the current development strategy.Section4, The SWOT analysis and development strategy choice for Zhenjiang foreign trade policy, divided into6chapters:Chapter1to Chapter4, through the SWOT analysis of SWOT analysis of Zhenjiang foreign trade policy, analyzing the reason for the problems and find the current strength, weakness, opportunity and threat, then provide the basis for development strategy choice. Chapter5and Chapter6:through the construction of SWOT model, submit the targeting of choosing coordinate trading policy base on create competitive advantage.Section5, raise the detailed countermeasures related to coordinate trading policy base on create competitive advantage. Which includes four parts:1, macro guidance, promotes the industrial upgrade;2, overall coordination, actively adjust the foreign trade structure;3, upgrade the level of service, providing the good development environment;4, reduce the governmental intervention on economic activities and transmit the international trade management method.