The Empirical Analysis On The Strategy Choice Of Agricultural Informatization Basic On SWOT Analysis

From2004to2013, the Central Committee of the Communist Party of China and the state council have issued for10years in a row to agriculture, rural areas and farmers as the theme of the central file No.1, making specific deployment to the rural reform and agricultural development, stressed the issues of agriculture, farmer and rural area in the important position of China’s socialist modernization construction. Especially the agricultural mode of our country is in a critical period of transformation at present, and agricultural economy urgently needs new impetus. As an important part of national economy and social informatization, agricultural informationization is suitable for the conditions. Therefore, vigorously developing agricultural informatization is the main way of the construction of socialism new countryside to solve the problem of "agriculture, rural areas and farmers" and also the necessary requirement of the development of agricultural modernization and socialist modernization construction.The primary task of informatization construction is to make strategic planning of the informatization. By integrating polymerization of modern information technology, the development and utilization of information resources, informatization strategy can be well adapted to the system of organization to obtain competitive advantage for a long-term in the future. The advantages and disadvantages of the choice of informatization strategy directly relate to the success or failure of informatization construction.This thesis selects one county in Hubei Province (Demonstration County of state agricultural informationization) as the research object and chooses to study agricultural informationization strategy. The main content is as follows:First of all, through the literature sorting, statistical yearbook analysis, field visits to investigate, random questionnaire, data analysis and other methods, for the county’s agricultural informatization construction situation, it is concluded that there are some existing problems of the county at present in the development of agricultural informatization.Secondly, using the SWOT analysis of the results of the survey, it is concluded that there are strengths, weaknesses, opportunities and challenges of county agricultural informatization development.Finally, on the basis of the internal advantages and disadvantages and the external opportunities and challenges, this thesis designs the corresponding strategy respectively and selects the most appropriate strategy through the logical analysis and comparison.