Research On The Development Strategy Of Top International Import And Export Corporation

Top International Import and Export Corporation is a company with decades of experience in the construction of the construction of a wholly owned State-Owned Company.This company is engaged in machinery parts,steel,building decoration materials,clothing shoes and hats,service is equal to one of the diversified foreign trade import and export enterprises.With the economy in 2013 to enter the new normal,the foreign trade and import and export industry has been seriously affected,in order to continue to make progress while maintaining stability,Top International Import and Export Corporation which open up a new market in overseas to make a new development strategy plan is particularly important.In order to make a suitable strategy for the development of Top International Import and Export Corporation.First of all,the thesis begins with the theoretical research of the enterprise development strategy.And then it use the analysis of the external environment as the starting point,through important analysis tools of the strategic management,such as PEST analysis and Porter Five Forces Model to analysis the external macro environment and industry competition environment of Top International Import and Export Corporation,and according to company strategy and value chain theory to analysis Top International Import and Export Corporation.From the analysis of the internal and external environment,summed up the Top International Import and Export Corporation may supplement the circulation of funds and goods through the March 2016 two sessions of foreign trade enterprises in the implementation of favorable policies.Through the Silk Road Economic Zone to strengthen communication with foreign markets,and in the marketing work and services to a greater extent the potential to play.As far as possible to avoid the negative impact of the new normal economy and cross-border e-commerce.After the analysis of the environment to the company's vision,mission and other guiding ideology for the strategic development of the foundation,combined with the company's SWOT analysis to determine the company's strategic development plan.Functional level strategy and business level strategy,This is the overall strategic objectives set a practical and feasible point.Function layer through the personnel strategy to make up for the lack of Top International management,the company's organizational level is unreasonable,making use of the country's strong support for cross-border e-commerce opportunities to make the development of the company's information strategy;In the business level strategy,first through the integration of themarketing team to maximize the realization of the company's marketing capabilities,To make up for the lack of core competitiveness of enterprises by strengthening the professional strategy,The opportunity to use the Silk Road Economic Zone to achieve the development of the supply chain extension strategy to achieve the expansion of Top International's overseas markets.After the strategy is formulated,the paper through the development of a series of measures to protect the Top International Import and Export Corporation's strategic implementation.