Research On The Strategy Of Corporate Culture Marketing

Since the reform and opening up, with the rapid economic development, the domestic machinery manufacturing industry gradually mature, steady growth of market size. The development of China’s diesel engine manufacturingenterprises, in many factors, domestic demand continues to improve, upgrade.emission, diesel engine manufacturing enterprises while facing fierce competition in the market, but still has made considerable progress, continue to maintain stable growth. Diesel engine manufacturing enterprises are facing increasingly fierce market competition, we must improve their own competitiveness, provide better service for customers, to provide more value than competitors. Therefore,selection of appropriate marketing strategies in the diesel engine manufacturingindustry is also important. The current theoretical research results about thecultural marketing more abroad, both in theory and in practice have been relatively mature. Type, the current domestic research on cultural marketing field mainly focus on cultural marketing the development trend in the future, in addition to containing the rise of cultural marketing process, significance,influence and strategy. In general, these literatures are not alone in the brand image promotion based on the culture of the marketing process, but more to study the two apart.This paper takes S company as an example, the comprehensive analysis andsummary on cultural marketing and culture marketing literatures in machinery manufacturing industry on the basis of the current situation, marketing management based on S company, insightful cultural marketing systematicallyinto industrial products, power products sales, which in-depth analysis of thecurrent S cultural marketing, and finally puts forward the implementation ofcultural marketing strategies, marketing to promote the cultural homogeneity ofindustrial product marketing to explore a new path.