A Study On The Leisure Behavior Of Rider In Xi'an

In recent years, as people living standard rise and the increase of leisure time, people’s recreational consciousness matures, riding the leisure as a kind of highly automated,self emerging leisure way to get fast development in our country.Foreign scholars have accumulated a lot of valuable experience in the construction and theory research of riding leisure, but the research content remains in a shallow level concept definition and analysis, construction and circuit design, development and Prospect of the three aspects. Study on riding leisure domestic scholars just started, group characteristics on riding leisure subject--the rider is not deep enough to understand, the lack of practical guiding significance. Riding and the development level of local economy and culture has the close relation, has the certain regional characteristic, therefore, for a specific area of the rider behavior characteristics for the empirical analysis, to explore the rider universal behavior characteristics has important significance.Main goal of this research are as follows:(1) analysis based on the relevant literature on driving behavior analysis, in order to understand the special nature of riding;(2) to extract the relevant theories of leisure behavior, and measurement indicators, building racing leisure-behavior research theory frame, questionnaire measurement and model building;(3) To determine areas for empirical research, the research process finally realizes the combination of theoretical analysis and empirical research, and suggest rider limiting factors and the development of the leisure;(4) to complete the analysis of the rider’s overall behavior characteristics, the characteristics of different groups rider leisure behavior, and analysis the structure of the relationship between leisure behavior analysis, for the government and the cycling of recreation practitioners working in xi’an region to provide basic data, and riding practitioners to provide the reference for other regions, guiding riding the healthy development of the leisure industry.This topic research process:in the existing literature system, on the basis of analysis and evaluation to determine the rider leisure behavior and the study on the relationship between the structure of main description and measurement, combining with the particularity of rider leisure behavior, leisure behavior research to determining its seven latent variables:leisure attitude, leisure contrains, leisure involvement, leisure preferences, leisure participation, leisure satisfaction and leisure, build the rider leisure behavior research theory model, through empirical research and data analysis, research conclusion.In this research, the main research conclusions are as follows:(1) the riding and rider concept:riding a bicycle as a transportation, to limited destination,with slow speed, indor to get the depth of experience; the rider is in the private or renting a bicycle as to leisure experience, whose aim is to discover, riding as the theme, in the cycling process continue to explore, discover, experience, to pursuit a higher level of spiritual needs of tourists.(2) the rider demographic characteristics:rider is given priority to with men; Age is given priority to with18-35years old of middle-aged and young; Level of education is given priority to with undergraduate, college degree; Monthly income is given priority to with below2000and2000-4000yuan; Family structure is given priority to with live alone and live with their parents; Professional is given priority to with enterprise or business unit managers, students.(3) the rider’s overall behavior characteristics:(before ride) before the main purpose is to relieve pressure, make friends, increase knowledge, cycling leisure block is mainly lack of proper companion, cycling infrastructure lack, the lack of knowledge and skills related to ride and ride leisure before obtain information from a friend, you practice riding skills, invest time, money and experience;(riding) in the road a preference for a dirt road road and the collection of lodging facilities like economy, close to nature, camping tent, destination prefer undeveloped and underdeveloped quiet place, like decided to travel alone in the travel decisions, like making locals, rider leisure participation in a long time, high frequency, but riding makes about economy;(after the ride) after rider satisfaction highest focused on loosen body and mind, make friends exchange; Recommendation intention and revisit intention is strong.(4) the rider leisure behavior characteristics of different groups:male rider in leisure attitude, leisure involvement, participation and leisure satisfaction level perception than women;26-35and36-45years old rider leisurecontranins is large, but the leisure participation degree is high; Master’s degree and diploma of rider significant differences on leisure preferences; Monthly income of RMB2000-4000rider leisure block is larger, the strongest leisure involvement and the degree of leisure participation; Family structure for couple of rider in the leisure involvement, leisure participation in the highest degree; Professional career for freedom rider on leisure involvement, leisure participation and leisure satisfaction highest rated perception.(5)Study the relationship between the variables:leisure contrains do not exist significant negative impact on the other variable;Leisure attitude has positive effects on leisure involvement, leisure preferences, leisure participation, leisure satisfaction; Leisure involvement has positive effects on leisure preferences, leisure satisfaction; Leisure preferences have significant positive effectson leisure satisfaction; Leisure participationhas a positive influence on leisure involvement; Leisure satisfaction has a positive impact on leisure interest.This paper innovation points:in this study, The topic is new, mainland scholars study the rider leisure articles are rare; the two is the innovation of research perspective, leisure behavior to study from the relationship between leisure rider behavior and structure angle, the author is riding leisure participants were also investigated, to deeply understand the ride walker.