Research On The Development Strategy Of Zhongyuan Petrochemical Company

With the development of economy,the domestic refining industry make a spurt of progress of technology,refining the scale is also expanding. Due to the energy consumption and the scale benefit restriction, Zhongyuan Petrochemical refinery due to the small scale, lack of development potential, lack of product characteristics, is of average quality, less competitive, financing difficulties, product upgrading pressure, selection of medium and small oil refinery enterprise, its development by the state macroscopical adjusting control about, is facing many challenges, small and medium-sized refinery can only choose proper development strategy to achieve sustainable development. The implementation of the development strategy is scientific and reasonable, is crucial to the survival and development of Zhongyuan Petrochemical, in order to gain advantage in market competition, an important problem is that the implementation of the development strategy of the company is facing.This article is from the Zhongyuan Petrochemical as the research object, in Zhongyuan Petrochemical basic situation after thorough investigation and research for more than six months on, first carries on the analysis from the conditions of implementation of Zhongyuan Petrochemical strategy, and then to the macro environment and industry competition environment analysis, and using the analysis method, the existence in the environment the current market and industry of Zhongyuan Petrochemical opportunities and threats, advantages and disadvantages. Then the location of Zhongyuan Petrochemical Development Strategy and development goals are analyzed, and finally puts forward Zhongyuan Petrochemical for the implementation of the programme to realize its development strategy, and the specific way of implementing, and the implementation of each strategic measures are described and explained.This paper is based on the theory and practice, based on the strategic measures maneuverability, try to make the Zhongyuan Petrochemical enhance the core competitiveness of enterprises in the fierce competition in the market.