Analysis On Overseas Marketing Strategy Of Henggang Oil Special

In the face of the global economic downturn, the serious oversupply of steelproduction capacity, as a large state-owned steel enterprises, how to walk out ofpredicament, to seize the international market share and gradually move towardinternationalization, has become an important topic in Hengyang Steel strategicdecision.Firstly, this paper introduces the tube products for oil and its production process,and the overseas petroleum special pipe market is analyzed in detail, and the overseasmarket network analysis and prediction of market demand, establish the foundationfor the Hengyang special petroleum pipe overseas marketing strategy research.Secondly, according to the steel production practice and marketing mode, thespecial tube oil overseas marketing of the SWOT analysis, systematic analysis of theadvantages, disadvantages, opportunities and threats of Hengyang steel pipe sales, andthe emphases and difficulties of attention marketing strategy next question.Then, the overseas market value of steel oil pipe segment and target marketpositioning and the overall marketing theory, constructs the proposed strategicdecision in view of special steel OCTG overall marketing and implementationmeasures.The construction of Hengyang steel pipe overseas marketing multi-agent systemof management structure and multi-agent objective management assessment system,strengthen the Hengyang pipe overseas market multi-agent system construction ofdistribution channels, improve the service level of Hengyang steel tube marketing andbusiness development space, optimize the value of steel markets overseas petroleumspecial pipe supply chain management.Through the development of the system of marketing strategy, to achieve a betterbalance steel overseas petroleum special pipe marketing strategy, improve theeconomic efficiency of enterprises.