Research On Luyu 's Development Strategy

Luyu Plastic Industry, founded in2001, now is a competitive company in plastic industry. However, there still exist lots of problems during the development of Luyu. The problems reflect both the common threats for the plastic manufacturing industry, and the room to improve referring the aspects as strategic planning, operation management and human resource management et al. It’s necessary for Luyu consider and further research the strategy for future development.Based on the background, the article first introduces the development and general situation of Luyu, analyzes the main challenges it faces, which then leads to the necessity and importance of strategy planning. Employing classic strategy literature, particularly the PEST model, Michael-Portor five-power model and SWOT model, the article investigates the environment situation (including macro environment and industry environment) in plastic manufacturing industry, and the core competence of Luyu. With the result of strategic analysis, the article clarifies the strategic factors for Luyu.The article proposed the vision and strategic goal for Luyu, then further discuss the strategic plan to reach the goal. In order to conduct the strategy in an efficient way the article comes up with several suggestion on organizational structure design, management system and business process, human resource management et al.