Competitive Strategy Of Luling Xiangshan Tea Oil Business

Since the ninety’s of last century, camellia oil industry started by the government, enterprise, farmer concerns, however, over the past twenty years, the industry has maintained an average7%growth, but affected by the state of insufficient support, enterprise investment scale and intensive processing of small technology did not significantly improve factors etc, suitable for crop planting area not only did not increase, but in an increasingly reduced, although the amount of increase production and processing large, but for the entire edible oil production share only1%.Time in twenty-first Century, with the domestic residents’ life level rise substantially, transmission of information more efficient and consumer market appears ceaselessly edible oil safety events, camellia oil industry has developed from an industry bigger and stronger jumped to a national strategy. As a Chinese peculiar plant oil, camellia oil to the high nutritional value and broad development prospects of the market and increasingly by the government, capital market, industry, farmers and consumers. In2010, engaged in camellia oil processing and sales of the company exceeds1000first, sale breaks through10000000000yuan, camellia oil sales market out of the inherent planting area, from the middle and lower reaches of Yangtze River area in the upper reaches of Yangtze River and into the Yellow River, Huaihe basin.In2011, the author has founded in Jiangxi, Jiangxi Lu Ling Xiang Food Company Limited (the company specializes in the cultivation, processing of camellia oil production, sales promotion), come nearly two years not only for the camellia oil industry had great strategic thinking, many more in-depth study of the industry many enterprises, combined with their operation experience, sum up, constantly refining, Fudan University EMBA curriculum theories and analysis methods, from the industrial chain analysis and to build proceed with, put forward finally for camellia oil industry market cultivation and development of distinctive and manipulation.