Analysis On Investment Decision Of Salt Industry Company In Inner Mongolia Autonomous Region Based On Value Chain

With the deepening of the integration of world economy, China’s enterprisesfacing the business environment has become more and more complex, competition isno longer the competition between enterprises, but the value chain and value chaincompetition, to survive and thrive in the fierce competition in the market, we need abroader vision, improve their own at the same time in the focus on the externalenvironment. While the investment is an important means to decide the enterprisedevelopment, as a core part of enterprise management, investment directiondetermines the future direction and the rise and fall of the enterprise. But theinvestment itself is a double-edged sword, while the benefits of hidden risks, inforeign countries as a result of a failed investment caused established brand giantcollapsed example meet the eye everywhere. But our country enterprise investmentbehavior at present, although the effect is distinct, but the problems, meet the eyeeverywhere wasteful investment and over investment problem, in the consumption ofvaluable investment at the same time and did not play its due effect. And the theory ofvalue chain as a continuous development of the huge theory, its influence has not onlylimited to the scope of strategic management of the earliest, its broad perspective andprecision analysis model can play a significant role in the field of investment.Therefore, this paper tries to put the theory of value chain and enterprise investmentdecision analysis, through the full range of the value chain company corecompetitiveness analysis, weak link and needs to find out the influence of valuecapture strong support, and puts forward the theory of value chain enterprises basedon the investment decision according to the suggestion,provides a new angle of viewand ideas for the enterprise decision-making in investment decision.In this paper, the investment decision analysis theory of the value chain will bedifferent from the traditional, based on financial data based on the analysis method ofinvestment point of view, in the practical principle, using qualitative and quantitativemethods combined, from the enterprise, internal longitudinal, transverse three valuechain to start,accurate positioning of the enterprise, in order to adapt to the changes ofthe external environment on enterpriseinvestment behavior is scientific andreasonable suggestions. The introduction part is mainly to study the idea of the:firstgives an overview of the research background, points out that the investment decision of the enterprises need a more adapt to era characteristics of decision analysis method,and then through the advantage applicable value chain leads to the significance of theresearch, points out the positive role it may play in enterprise investment decision,and then through the review the development process of domestic and internationalvalue chain theory of the representative branch and a brief evaluation, value chain andenterprise investment decision theory, and givesthe ideas of this research. From thesecond chapter, it is the detailed introduction to the relevant theory of value chain andenterprise investment decision theory, points out the advantages and disadvantages inthe application,then the necessity of the value chain analysis method for investmentanalysis method based on this model, and gives the feasible basis, these importanttheory is this article after analyzing the important tool which will be used in the case.The third chapter is the analysis and research about the actual case, the author workedon the the Inner Mongolia Autonomous Region salt company actual are introduced.The fourth chapter is the detailed analysis of thecompany’s vertical value chain,internal value chain and horizontal value chain, points out that the weak link ofthevalue chain and core competition and give your own opinion, to explore thepractical significance of enterprises based on value chain investment decision-makingmethod in enterprise investment decision from the in the. The fifth chapteris theconclusion, summarizes the research achievements and shortcomings, and prospected.