How To Make Up For The Gap Between Imports And Exports? Th

Over the past decades, China has emerged on the global wine scene, both as a major wine producer and consumer country. The volume and the value of wine exports, however, are still very low, especially if compared to wine imports. The thesis is an attempt to identify the range of factors behind the gap between imports and exports in the Chinese wine industry through an analysis of secondary sources. Thanks to this analysis it is possible to indicate some key measures for bridging the existing import-export gap. The results suggest that the government should continue to promote a healthy development of the industry, domestic wine companies should strengthen their competitiveness both at the national and international level, and exporting should be made a higher priority. To the extent that China will move from producing cheap low quality wines to quality production, and from import substitution to export orientation, there is considerable prospect that China will emerge as one of the major wine exporting countries in the future.