Research On The Upgrade And Marketing Strategy Of Xishuangbanna Tourism Products Based On Demand Level Theory

With the advent of the market economy and the new economic order， domestictourism product market competition and to compete the way the body have undergonegreat changes， the traditional simple travel to compete to become competitivetourism brand and marketing strategy. The original competition between touristattractions also being expanded regional competition， the brand has become asymbol of a country or a region’s economic strength. So how the tourism industrythrough the establishment of regional brands and brand interaction patterns， how toempirical objects Xishuangbanna， Xishuangbanna region to explore boosting brandintegration and marketing， is a very important research significance.Tourism is a major aspect of demand theory for the theoretical study of tourismeconomics of tourism demand characteristics. Formation of tourism demand，including tourism motivation， affordability and leisure time in three aspects.Tourism is the primary motivation for the formation of tourism demand conditions，according to Maslow’s hierarchy of needs theory requires people to travel， mostly tomeet the higher level， are in need of the spirit， there needs to actively explore newdivergent， and negative intense need to escape reality. Under Yunnan "Travel secondpioneering" background， Xishuangbanna how to seize the new changes and newtrends in tourism demand， product design and upgrades， innovative tourismproduct marketing strategy is important.In the theory with practice， research and service to the community of principle，the paper select Xishuangbanna empirical object， expand research. Xishuangbannavarious industries through various sub-regional brands comb. This paper studies theuse of data， SWOT analysis， behavioral analysis and other methods to buildeffective research framework， using a combination of theory and practice ways toexplore the Xishuangbanna travel there and what visitors need， how to upgrade thetourism product， marketing， how to innovate and other issues， Xishuangbannatourism industry to upgrade and provide scientific and feasible policy advice.