Study On Optimization Of Tourism Product Structure In Langshan City Based On The Theory Of Tourism Demand

With the increasing number of domestic tourists and the hot development of the tourism consumer market,tourists are more inclined to travel Experience and In-depth tourism.From the original sightseeing tour gradually to experience-based tourism,the participation in the tourism process is increasingly demanding.At the same time,the product structure of tourist attractions should also follow the changes of tourists demands in order to adapt to the tourism trend of society.Langshan Scenic Spot of Xinning County,Hunan Province as the research area,and analyzes the tourism demand structure and level of Langshan tourists by questionnaire survey and data analysis.Through the analysis of the contradiction between supply and demand of Langshan tourism products,the current situation is obtained.The tourism brand has formed an initial impact and the tourism product matching is becoming more and more perfect,but there is an imbalance in the proportion of consumption structure.The tourism products of Langshan do not correspond to the needs of tourists;the tourism products of Langshan are simple and do not match the needs of tourists;The convenience and experience are lacking;the characteristic culture is not prominent,the industrial economic benefits are low,the radiation driving effect of the Langshan tourism brand is limited,and the regional linkage is poor.This paper proposes a strategy for optimizing the development of Langshan tourism products:1.The optimization strategy of the type of tourism products in Langshan.The first is to analyze the development structure of the existing tourism products in Langshan from the hierarchical type,focusing on improving Danxia tourism products,developing mass leisure products,and developing cross-border business products,strengthening the primary tourism products,upgrading the level of tourism products,and professional level.The second is to analyze the structure of Langshan tourism products from the type of bar,focusing on optimizing the four aspects of the tourism system of tourism development,tourism products in the surrounding area,and tourism products in rural areas.2.The optimization strategy of the spatial structure of Langshan tourism products.From the internal expansion of the core scenic spot of Langshan,the coordinated development of surrounding scenic spots,the coordinated development of surrounding counties and cities,and the four spaces of Zhanglanggui Golden Tour Line product,thepath of product structure optimization is proposed.3.The optimization strategy of the elements of Langshan tourism product structure.In view of the structure of tourism products in Langshan,it is proposed to enhance the quality of core products and stimulate the motives of tourists;establish a“three-dimensional tour of Langshan” network to provide diversified choices for tourists;create a local catering culture brand,let visitors remember the taste of Langshan;Matching visitors' needs and optimizing accommodation layout;deepen the cultural connotation of Langshan,cultivate the elements of tourism shopping;combine the current situation to create six optimization measures for special entertainment products.