Research On Strategic Management Of Qingdao Xintai Intelligent Shading System Company

Intelligent sunshade is a subordinate to intelligent building industry,and it has close contactwith intelligent Home furnishing industry.Qingdao Xintai Intelligent Shading System Co Ltd wasa small business startup just after the growth period. It mainly provides service system of indoorand outdoor intelligent sunshade products for customers. The main agent intelligent sunshadeproducts brands of the company include Holland HUNTER, American LUTRON, ChineseChuangming etc. The company will achieved sales of15,000,000yuan in2014. This paperanalysis’s the company’s strategic choice with SWOT model and five force model. According tothe results of the analysis, this paper established the company’s strategy. The recent developmentstrategic focuses in reaching the number of customers and improving sales on the existingcustomer resources and existing proxy brand. The medium-term strategy is to deeply base in theQingdao market and the Shandong market, to further enrich the product line, to step up theaccumulation of enterprise resources. The long-term strategy is to gradually get rid ofdependence on manufacturers, to create own intelligent sun shading brand. In the strategicsystem of the company, the main construction is competitive strategy, marketing strategy,technology strategy. Competition strategy is the implementation of centralized strategy,committed to intelligent curtain industry in this market segment, to expand the business inShandong Province. The marketing strategy is high middle and low product portfolio strategycorresponding to the different levels of customer groups. Technology strategy is enhancing thetechnical ability of the enterprise, especially intelligent shading scheme design capacity andinstalled capacity. In implementing the strategy, the company should build the corecompetitiveness of enterprises, establish rational layout of the product structure and market,promote the construction of enterprise human resources, strengthen financial management andfinancing. In the strategic control, to promote company strategic in performance management,tocontrol deviation in implementation of the strategy, to incentive strategic control subject, tomonitor the external environment.