Study On Intelligent Ammeter Marketing Strategy Of Qingdao GK Company

According to the financial crisis and the promotion of green energy awareness, Intelligent Electric Grid construction has become one of the most important methods to increase domestic demands and promote economic development for many countries. In the next5years, intelligent ammeter industry will exceed to100billion every year. Although facing the very rare and excellent development opportunities, intelligent ammeter manufacturing enterprise compete extremely fiercely with each other in the bidding of national grid. Therefore, how to seize this opportunity, meet the challenge and win in the fierce competition is become a vital topic for intelligent ammeter manufacturing enterprises.When domestic intelligent ammeter production capacity has already exceeded the demand, and also the funded companies continuously crowding into the industry, all the manufactures compete sharply with negative profit in order to achieve and ensure the market share. Therefore, Industry integration and reshuffle is inevitable. Qingdao GK Company, who is a typical representative and a new comer of the intelligent ammeter industry, can not copy the successful experiences of the industry leaders. To establish Qingdao GK’s actual marketing strategy, with the combination of the industry characteristics and its own advantages provides reference for other companies like Qingdao GK Company.When using the Porter’s five forces competitive model to analyze the competition of intelligent ammeter industry, the conclusion is to focus on competitors of the industry and the buyer’s bargaining power. Through the SWOT matrix, straighten out Qingdao GK’s own strengths and weaknesses one by one. Based on this analysis, segmenting the market with administrative region and industry user properties, and Ultimately determine the company should face the two main target markets-the State Grid Corporation and non-electric power industry market. And then elaborate the positioning strategy of two markets respectively in detail.Finally, combining with the actual situation of Qingdao GK Company, using4PS theory to analyze the implementation of marketing strategy, the thesis strives to be complete and possess actual operability, and can provide reference for electric equipment manufacturers similar to Qingdao GK Company.