Study On Brand Building Of Characteristic Agricultural Products In Yunnan Province

In the modern enterprise management, The Consumers are on specialagricultural products require more，appeal has been from the original single pursuit ofprice or quality to multi-dimensional needs, this is bound to make the agriculturalproduct market competition.In this paper the characteristics of agricultural products export of YunnanProvince as the research object, Through the research on the export of nearly tenyears of characteristic agricultural products industry data, analysis of the existingbrand characteristics of agricultural products and agricultural product brandconstruction process problems, to explore the root causes of these problems, putsforward corresponding countermeasures, to provide help to the construction anddevelopment of the brand of agricultural products, promote the development ofcharacteristic agriculture products export industry fast, and for the next phase of thegovernment to guide the agricultural product brand construction and provide thereference.