Research On The Network Marketing Strategy Of The Catskin C Company 's Seaside Flagship Store

Company C is a collection of sea cucumber fishing, acquisition, processing and sales asone of professional seafood business. In mainland China were built with modern processingplants, selected Chinese Changshan Islands japonicus as raw material, the use of advancedprocessing technology, efforts to keep the sea cucumber native state. Over the yearsproducts are exported to Hong Kong, Japan, Singapore, Canada and other countries andregions. In the domestic market, the company registered the "C company" brand cucumbers,loved and trusted by consumers."C company" has long been popular,"choose cucumbers,looking for Company C " has become the consensus of the majority of dealers andconsumers.2010, in order to ensure that consumers eat truly original sea cucumber, the companyhas increased China Changshan archipelago promotion of natural sea cucumber ranch; alsobegun to establish a self-operated stores based, co-operative, supplemented by national seacucumber monopoly chain system, the shape of sea cucumber so that consumers really trustthe brand.The company of " earnest, really," the spirit of " creating a healthy, longevity, happylife " for the mission," the traditional famous, world clock each other " for the vision, the "win-win cooperation " as a precondition, is willing to join hands with those who haveknowledge around the joint efforts to create a better future.2011, has focused on the monopoly of the C chain system on e-commerce company inorder to carry this tour Express, on30December2011at Lynx opened a flagship store inCompany C, after less than two years time, through its own of careful management, theconsumer has won good reputation, becoming a sea cucumber has a certain reputation onlineretail stores.This paper discusses the relevant theoretical knowledge network marketing after heintroduced China’s online shopping market environment, the market leader in B2C Lynx Mall,for example, pointed out the Lynx platform to carry out marketing activities and SWOTanalysis between traditional marketing. Then highlight the C’s Lynx online marketing strategy, focusing on analysis of the company’s marketing situation and existing problems,made from the product, price, place, promotion, marketing and other aspects ofimprovement as well as in the protection of the implementation measures are alsoaccountable hope to be able to draw on experience to the same seller.