GA Children's Clothing Company Online Marketing Strategy Research

According to the sixth national census data show that China's 0-14 years old children in the country, which formed a huge consumer groups of children's wear, children's wear market has great potential for development. China has become the world's second largest after the United States baby supplies consumption country, children's clothing market is broad.With mobile internet life into millions of households, the way people communicate happened very big change, past children's consumption exclusively online, but with the advent of the 4G life, found the company GA, online sales will be greater than offline sales. Development of online marketing has become the focus of GA company.With GA's 2015 online marketing attempts, it could be said that it was not a success. Influence line of the target, market positioning and advertising plans are not, but incur a staff, set up a Taobao shop, post drainage, and then circle of friends constantly push advertising, and the online marketing unpopular scene formation of the opposition.In this article, through the research of online marketing platform, after fully understand the advantages and disadvantages of online marketing platform, bold to online marketing perspective to do the SWOT strategy analysis model, combined with the method of integrated marketing, at the same time that improve online marketing plan:a, through Wechat, Weibo online platform, enhance product updates at the same time, more competitive. Second, through integration of online marketing, improving customer identification and hit rate. Third, through online cooperation way, integration of product lines (also called a platform strategy), the online platform data can better play a role. Four, through technology to realize online the fitting function, thus greatly enhance the online visitors and recognition rate.