Research On Financial Strategy And Optimization Of Diving

Along with national policy support, health, population ageing continuously emerging, consumption ability and health consciousness raising, prompted China’s medical equipment industry enterprises entered into a golden development period. In our market, however, the foreign capital giant occupied most of the market share in the high-end market. Facing the opportunity and challenge in the market environment, Yuyue medical adhere to the "specialization and stronger" development route, with fine, high margin, high value-added products, in order to improve the company’s comprehensive strength, to further improve market share.Based on the analysis of Yuyue medical place, on the basis of macro environment, with its 2009-2014, on the basis of the annual report of diving medical company’s debt paying ability, operation ability, profitability for concrete analysis, evaluation, and gives a found problems in the process of its operation, provide the basis for optimization of its financial strategy. Help enterprises from the strategic height of financing, investment and profit distribution decisions provide optimization solution.Firstly this paper introduces the Yuyue medical research background and significance of financial strategy, general research situation at home and abroad, summarizes the research goal, method, content and innovation of this article. Secondly, introduces in detail the theory of financial strategy, and elaborates its with the company strategy, the relationship between the functions of other strategies. In addition, the analysis of the Yuyue medical, on the basis of the external environment and internal environment of the debt paying ability, operation ability and profitability has carried on the concrete analysis, and on this basis to evaluate its original financial strategy. Finally, the paper puts forward the concrete scheme of the financial strategy optimization of Yuyue medical.