The Research Of Financial Strategy Optimization Of Semir

After many years of reform and opening-up,China's garment industry has been developing rapidly.The market-oriented reform has brought unprecedented vitality to the Chinese garment industry,and China has rapidly become the most dynamic clothing market in the world's clothing field,the most attractive investment market,and the market of talents and equipment.At the same time,opening to the outside world speeds up the internationalization process of Chinese garment industry,and making domestic garment enterprises face more industry competitors.With the increase of the demand for high-end clothing and the increase of labor costs,the competitive advantage of the garment manufacturing industry in our country has gradually disappeared,and the challenges facing the whole garment industry are becoming more and more challenging.Semir clothing is an excellent company in China's casual wear market and has the domestic comprehensive strength and leisure wear and children's wear production base.However,with the continuous improvement of the level of industrialization,the financial strategy adopted by Semir is no longer able to serve well the development of enterprises.It is imperative for enterprises to optimize their financial strategy.This paper makes a specific research on the financial strategy of Semir clothing,discusses the problems in the financial strategy of the enterprise,and evaluates the value creation ability and the deficiency of the Semir clothing by using the financial strategic matrix,and puts forward the feasible financial strategy optimization content and the corresponding implementation guarantee measures.The main part of the article consists of five chapters.The first chapter is the introduction.This chapter puts forward the research background,research significance,research contents and technology roadmap,which is the foundation for later discussion.The second chapter is the literature review and the theoretical overview.This chapter reviews the theoretical knowledge of financial strategy proposed by experts and scholars at home and abroad,and outlines the implications,types and contents of the financial strategy.The third chapter is the analysis of the basic situation of Semir clothing and the current financial strategy.This chapter from the development status of Semir clothing since the establishment of industry are analyzed,the company's operating condition analysis.Subsequently,according to the current investment strategy,financing strategy and dividend distribution strategy adopted by Senma Company after the implementation of the financial status quo,found that there are financial strategy problems.The fourth chapter is the optimization of financial strategy of Semir apparel.This chapter from the external market environment to the environment within the industry,with the financial strategy Semir fashion oriented,on the corporate level strategy to optimize the content of specific adjustments The evaluation is carried out by fifth chapter on Semir optimization of financial strategy.The selection and evaluation of the financial strategy optimization effect based on the value of enterprise,and then constructs the optimization model of financial strategy matrix,the economic value added and the use of funds to the state of Semir's enterprise financial strategy optimization effect evaluation.Analysis of the use of financial strategy matrix of financial strategy for Semir clothing anatomy and put forward the reasonable optimization scheme can enrich enterprise financial strategy theory and practice methods,as in the rapid expansion of enterprises to provide some reference for the study.Through scientific financial analysis,enterprises should choose financial strategies suitable for enterprises,allocate financial resources reasonably,improve the core competitiveness of enterprises and bring into play the effect of financial strategy management.