Research On The Innovation Of Pharmaceutical Electronic Commerce Model In China 's Pharmaceutical Circulation

The rapid development of e-commerce, permeated every industry, as long as the combination of e-commerce will give the industry inspire new vitality. The pharmaceutical industry as the "eternal sunrise industry", every year is the only "rigid growth" industry, but with the deepening of China’s medical reform, the development of the pharmaceutical industry has encountered a "bottleneck", especially in medicine The circulation. E-Commerce in conjunction with the pharmaceutical industry, to the development of the pharmaceutical industry to provide fresh air and moisture to activate the new dynamic development of the pharmaceutical industry.Chinese medical e-commerce since 2006, the first medical e-commerce business operations, as of the end of 2014, there have been 176 drug enterprises to get the "Internet and drug transaction services qualification certificate", but compared with Western countries, both in size the pace of development and innovation have a big gap there. China’s medical e-commerce mode or modes and third-party seller platform-based B2 C B2C model, in recent years, China has begun to enter the stage of medical e-commerce O2 O mode, also continued to explore.Medical e-commerce B2 C model in the development of the country’s many problems in recent years, mainly in the prescription, traffic, conversion, logistics, technology, human resources needs to be improved, the paper analyzes these aspects, put forward practical solutions. Through the study of foreign medical e-commerce model, combined with China’s national conditions, medical e-commerce B2 C model will gradually transition to the medical e-commerce B2 C + O2 O model, this paper analyzes the B2 C + O2 O encountered problems in policy, traffic, health care services, logistics and other aspects of the corresponding solution.HuaRunJianYi Network should shift from B2 C B2C + O2 O mode to mode, a comprehensive analysis of HuaRunJianYi Network, Hua Runjian network marketing channels need to integrate and enhance the diversity of sources; combined with large data, strengthen information technology; to improve medical services and pharmacy service levels, to develop mobile health; combined insurance policy, the establishment of more Medicare pharmacy, prescription drug sales increase; improve regional coverage, strengthen the management of the store and the store experience; the introduction of professionals, increase the management and training of staff improve the management level.In the field of medicine circulation, the future development of medical e-commerce, there will be medical e-commerce C2 B model, but it is also a multi-mode coexisting medical e-commerce, which means there will be B2 C, O2 O and C2 B and other medical e-commerce mode coexist. HuaRunJianYi Network should do reserve personnel and management, and building a platform for the exchange of information and interactive databases, e-commerce model for the future development of Chinese medicine ready. Provides solutions for the development of other medical e-commerce businesses.