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The Research Of Distribution Model About Medical Product Under E-Commerce Technical Environment:Taking BH Company As An Example Reearchon Resercn Tourism Develo

Posted on:2018-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:M M ZhangFull Text:PDF
GTID:2349330512962646Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of internet plus,the new opportunities for change in the field of drug distribution is coming.The traditional mode of drug distribution is substituted by the medical e-commerce mode.With the fast development of internet,the medical e-commerce mode shows huge potential and gradually to be the main mode of drug distribution in the future.We take the BH company as a example to study how to construct the "Internet plus" drug circulation pattern and its guarantee measures for their problems.We take a further analysis of the outstanding problems existed in the BH medical company and discuss the necessity of the construction of medical e-commerce.We put forward the construction countermeasure and safeguard measures based the comprehensive evaluation of its three main Internet distribution model though the AHP.By reviewing the literature in home and abroad,we make a innovative attempt in the following aspects.Firstly we make a breakthrough in the two critical factors in the drug distribution,and take the BH medical company as an example,we take a exploration of its drug distribution model innovation and by introducing the medical e-commerce mode provides a referred path of changing for the government and other medical companies.This is a breakthrough in the research prospective.Secondly,we use qualitative and quantitative methods in this research,we looking for a starting point through analysis of the problems and their causes.We make comparison of the advantages and disadvantages of three Internet distribution models BH enterprises faced by using analytic hierarchy,which broadens the area of empirical research in the field of Internet application.
Keywords/Search Tags:Internet plus, Drug distribution mode, Analytical hierarchy process, Model construction, Protection countermeasures
PDF Full Text Request
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