A Feasibility Study Report On Development Of Pension Land Project In Taizhou Medical City

China Medical City is located in the new zone of Taizhou, Jiangsu Province. The mission of China Medical City is to improve the vertical integration of the pharmaceutical industry chain and build the largest biomedical industry base in China. Taizhou City is located in the Yangtze Triangle Economic Center, but compared with other cities and counties in Jiangsu Province, the economy is relatively underdeveloped and the social security system is also imperfect. At the end of "Twelve Five" period, the population aged 60 or older will reach 119 million people, 22 percent of the total population, which will be the highest in the forefront of the province, and the empty-nest families will be more than 50%. We have to face these challenges and find proper solutions.At present, China’s economy is going to "the new normal", economic growth has to rely more on domestic consumption, industrial structure is also need to be adapted into a "better and better" direction. In order to not only meet local socialization processes, the needs of an aging society and to ultilize medical resources, but also to improve the industrial structure, promote local employment and enhance the corporate image of China Medical City, China Medical City Management Committee want to initiate this old-age real estate project and delegate me to investigate it first through market research, data analysis and other methods elderly consumer behavior, including industry outlook, marketing strategy etc., and then providing a business development and marketing proposal about China Medical City pension real estate project based on those investigation results.Common marketing methods in the real estate industry is efficient in this "old-age real estate projects", such as advertising, promotions, cold call and sales leads tracking, But we can also add more innovative concepts into this project. The differentiation is the total value package and it’s more service-oriented if compared "Pension estate" with other projects. We want to combine real estate sales, leasing and service package together as "integrated marketing", which is the real key point for pension real estate project. "Pension estate" business need to establish a platform within China to share resources and create more value added service to the elderly. we need put more efforts on delivering high quality products and good service. The practical experiences to solving Taizhou’s aging also can be an universal reference for Jiangsu Province and China.