Research On The Development Of Historical Culture And Tourism Products In Song Dynasty

Henan province is the national underground cultural relics, The number of underground cultural relics in henan province is a national priority. Only about collection of cultural relics, it is about one eighth of our country, as many as 1.3 million pieces.we can say, Henan undoubtedly plays a very important position in the Chinese nation and even the formation and development history of Oriental culture, historical culture,.Old ancestors left places of interest here is very difficult to count for future generations, among them there are as many as 96 at the national level cultural relics protection unit, can be called "national treasure", which is the treasure of history and culture in the long river in China. And as in henan province and even the domestic and foreign famous cultural historic,city of kaifeng is shining pearl in the treasure.But as the years development, weak awareness, inadequate economic, publicity and marketing is not enough, and many other reasons, the city of kaifeng has not shown a strong elegant demeanour, not really achieve it to its rightful place, tourism development will always be in a state of tepid, the travel and tourism income is much lower than Zhengzhou, Luoyang, the two cities even have replaced by Jiaozuo, Anyang, Pingdingshan city.Therefore, this article selects the kaifeng as the research object, from the Angle of the song dynasty history cultural,to further investigate the current situation of tourism development in kaifeng, For the future development of kaifeng, put forward its own Suggestions.On the basis of research achievements at home and abroad, in learning and absorbing academic satisfaction, firstly, this article analyzed and summarized kaifeng history background and the song dynasty history cultural tourism resources, and then in the continous mountain tourist satisfaction index system on the basis of reference index system of cultural tourism, to join with the song dynasty history cultural features indicators, building of kaifeng in the song dynasty history cultural tourist satisfaction model, selection of visitors to kaifeng city as sample questionnaire survey, after two days of fieldwork, questionnaire 200, recycling effective questionnaire 172, obtain empirical data and information effectively, the collected questionnaire through SPSS20.0 software demographic factors of tourists and tourism consumption behavior summary, comprehensive analysis of tourists’ satisfaction and importance, using IPA indicators for the culture of kaifeng in the song dynasty history and culture tourism resources and services index analysis, looking for tourists in kaifeng in the song dynasty history cultural tourism products there are many differences between expectation and satisfaction.Finally, according to the results of tourists’ satisfaction of kaifeng in the song dynasty history cultural tourism products and the level of expectations and current development of kaifeng Song Wenhua consistent.More satisfactory indicators include the overall city environment, city streets Song Wenhua characteristic is obvious;Need to improve as soon as possible the indicators have folk performances of scenic spot, travel itinerary, tourism propaganda, etc, the accommodation environment, cultural souvenir satisfaction is low, cultural performances can be used as a new tourism growth point.Through the study found that the restraints on the development of kaifeng in the song dynasty history and culture, and put forward the targeted promotion in the song dynasty history cultural tourism taste, optimization of kaifeng cultural tourism resources, promoting the song dynasty history and culture tourism developing, Suggestions for the improvement of tourism revenue.