Research On 3G Marketing Strategy Of Baotou Unicom

Telecommunications industry is a strategic industry of national economy, information technology telecommunications network is the most important information infrastructure. On January7,2009, the Ministry of Industry and Information Technology approved that China Mobile added the third generation mobile communication (3G) business license that based on TD-SCDMA technology, China Telecom added3G business license that based on CDMA2000technology, meanwhile China Unicom added3G license based on WCDMA technology. This showed that the operators got into a new "full-service era", but also marked the Chinese telecom operators will enter the "3G" era.The current status of the telecommunications industry in Baotou are:2G has the most number of consumers,3G business is high speed growth,4G business is just beginning, while three operators’competition heats up. In such a critical period, on the one hand, we further study the marketing strategy of China Unicom Baotou branch3G business, not only to promote the development of3G, but also provide practical reference for4G business, on the other hand, in the fierce market competition environment and huge potential market, it’s very important to position3G potential customers and improve Baotou Unicom market share through research of Baotou China Unicom3G business marketing model and study of the3G effective marketing model.In this paper, by collecting a large number of local area and internal data, use PEST and SWOT to make a comprehensive analysis of the current macro environment, industry environment, their own strengths, weaknesses, opportunities and challenges of China Unicom Baotou branch, and then combined with the analysis results, classified the business type according to the main customer groups in Baotou China Unicom3G market, in view of different users and different demands, the article put forward the most applicable marketing model for the China Unicom Baotou branch3G market. This paper has strong timeliness, relevance and practical significance, can provide effective guidance for China Unicom Baotou Branch in the4G business.