Research On Retail Marketing Strategy Of Retail Bank In Internet Environment

After our country joins the WTO organization, the gradual opening of China’s financial market, take the foreign advanced marketing idea、the marketing service product marketing routines and the advanced mode in Chinese market, the entry of these ideas, products and models, improved the China banking profitability, promoted the development of China banking to a certain extent, in order to pursue profit maximization, the number of bank outlets and banking assets have greater growth. But in2008USA erupted the most serious economic crisis since1930,China has also been impact greatly, China’s financial industry environment has undergone tremendous changed, the main problems were the unreasonable of economic structure and the economic development rate slowing down, interest rate marketization has more and more high, the demand of banks’ customer has also undergone great changed, the bank of our country in order to adapt to this change, also gradually reform, provide diversified and personalized financial services, the retail banking changed most obviouslyIn this paper, we take the CITIC Bank A branch as a Sample, This article analysis of current situation of the bank using the method of integrating theory with practice, Analysis the internal and external operation conditions of, CITIC Bank A branch try to find the correct market positioning for the branch, develop marketing System Differentiated marketing strategy and make clear,what differences of retail banking products services and image the CITIC Bank A branch can provide to customers, realize to provide higher value for the customer and create higher profits for enterprise, reach two all win.