Study On The Development Strategy Of Shandong Tiantai Industry Company

After the1970s, the world population began rapid inflation, because of the improper human resources exploitation, the pursuit of rapid economic development, which leads to the destruction of ecological environment, the lack of natural resources is constantly. Governments have started to pay attention to the earth’s resources, environmental crisis, the food crisis crises. Food is the basic conditions for people to survive, shortages of food will cause social unrest and political instability, and even war. Today, modern agricultural production already became the various countries’pursuit of the goal, people look to green, organic, healthy nutrition food, and started to use organic waste production bacteria mushrooms protein.Edible fungus is organic food, delicious quality, have the human body must plant proteins, amino acids, polysaccharide nutrition ingredient and so on. Protein is the main material human body life form, and human life support are closely related, fungi protein content is25%, and the average carbohydrates60%8%, crude fat, protein content of Agaricus brunnescens Peck higher of more than40%. Cultivation of edible fungi after can also use or scraps from again for organic fertilizer, zero emissions to protect the natural environment. Fungus is continually being product development, a favourite green food. At present, our country industrialization cultivation of edible fungi less than2%, in Europe and the United States and other developed countries have reached100%. Traditional cultivation mode a lot of waste of land resources, human resources, and low productivity, the traditional mode are gradually replaced by industrialization planted.Shandong China Tai mushroom company is a just enter the edible fungus industry of sino-foreign joint venture enterprises, mainly engaged in high-tech industrialization Agaricus brunnescens Peck cultivation, the two hair is realized, and the effect of6.5season time. Fully reflect emerging agriculture, green agriculture, environmental protection, high efficient agriculture, agricultural circular economy for the purpose of representative enterprises. However, in government to industry strongly support policies, edible fungus industry coming and excessive concentration, market chaos, malignant competition, cost price climb, some products had filled born of problems. For a new into the industry enterprise that, how to avoid risk in not standard market come to the fore? There is only one method, is must rely on careful development strategy.Shandong China Tai mushroom company formulated for the main strategy includes internal development strategy and strategic alliance, and the specific strategies including perfecting organization structure, and establishing the enterprise culture, finance management, information management system, the marketing strategy, and so on. Because enterprise development strategy is a dynamic process of development, and have a lot of uncertainty and risk exists, so, in the process of the development of the dynamic with vision as the goal, the strategic framework for track, because, because, because, because Italy respond at any time.