Zd Company "customer Oriented" Development Strategy Research

The strategy is the base and precondition for the corporation to keep continuum development. ZD as a manufacture corporation devoted it’s mind on the bearing. Faced on the fierce market competition, complex internal and external environment. It is important for ZD corporation to establish the scientific development strategy, and to reinforce the administer of the strategy. The topic of the article is to investigate the development strategy for A corporation, and provide decision references for the development strategy, and help ZD corporation to establish the strategy management system. We hope that it will be a reference for the same kind of the corporation on the administer of the strategy.Firstly, the article introduce the basic information, and pay attention to the outside and inside environment. During the analyse of the outside environment, use the PEST analysis method to analyse macro-environment, including the politics, law. Economy, society culture, technical. And then analyse the self-lubricant industry, introduce the current situation and the development trend.. At last, we analyse the inside environment, the article give emphasis to the situation of the ZD corporation. Including the organization structure, technical, quality, manufacture situation and so on.Secondly. We introduce the development history of "HongHai" and YL corporation, then discuss the way to success. Connected with SWOT analysis result for ZD corporation., ZD corporation choose the growth type strategy, join the industry feature of the self-lubricant bearing, ZD corporation decide to use the high-speed development of the opportunity, choose way of the construction machinery industry. Finally. Establish the development strategy "customer oriented" for ZD corporation.After establish the development strategy, ZD corporation bring up the competitive strategy for the hole corporation, the competitive strategy is concentration strategy, then raise the function strategy for all the department, including the financial, technical, sales, quality, production and so on. Finally put forward some opinions on the risk management.