Analysis On Competitiveness Of Coastal Tourism In Jiangmen City

In the21st century, government pay more and more attention on the marine economy. Coastal marine tourism as an important branch of marine economy, getting strong support from the government and developed quickly. Jiangmen as one of the coastal tourist city of Guangdong Province, has rich marine natural resources and marine cultural resources, but its popularity is far less than the Shenzhen, Zhuhai, Zhongshan ect… How to develop coastal tourism of Jiangmen enhance the competitiveness of its coastal tourism is the current issues that must be resolved.The research is based on the competitiveness of coastal tourism at home or abroad. First, we describe the theory of coastal tourism competitiveness and influencing factors, dividing coastal tourism competitiveness into reality tourism competitiveness and potential tourism competitiveness, combined with the characteristics of Internet era, choosing the travel baidu search index as an important evaluation index, constructed coastal tourism competitiveness evaluation system. Then according to the competitiveness evaluation system and Yearbook of Guangdong Province, using SPSS19.0software to calculate the composite score of Jiangmen coastal tourism competitiveness, and make a comparation of the other thirteen coastal tourist city in Guangdong which has the same tourism resource and nature resource with Jiangmen. Analyzing the shortcomings and advantages of coastal tourism in Jiangmen. Finally, proposed some suggestions to enhance the competitiveness of coastal tourism based on the actual situation of Jiangmen...