Dalian Coastal Tourism Competitiveness Influence Factors Research

The 4th meeting of 14 Session People's Congress had made"the 12th five-year development goals and prospects"that is developing blue tourist economic circle building word-famous coastal city. Dalian has rich coastal tourism resources, but it is in the growing process, competitiveness should be further enhanced, the study of factors which affect coastal tourism competitiveness could be helpful for developing practical suggestions on how to promote Dalian coastal tourism competitiveness. So this dissertation's studying on factors which affect coastal tourism competitiveness of Dalian will have both academic and practical meanings.The so-called coastal tourism competitiveness means all kinds of tourist activity relating to coastal tourism and rely on coastal city, including sea tourism, island tourism, entertainment and recreation in the coast area, visiting exhibition and meeting tourism, etc. it is the continuous growth potential of fulfilling the coastal tourism for coastal tourists, and a kind of ability of differing from other cities.Firstly, the paper explain the research background, research purpose and meaning, research content and ideas, research method; Secondly, concept of coastal tourism competitiveness has been defined after the summary and analysis of relevant literature study before; Thirdly, 28 factors which influence coastal tourism have been refined and summarized after combine the analysis of several typical competitiveness models with specific characteristic of Dalian coastal tourism. Fourthly, collect data for the 28 influence factor though questionnaire survey; Fifthly, doing the statistical analysis, validation testing and make 28 factors into 7 categories by doing the factor analysis by SPSS13.0; Finally, putting forward several feasible suggestions or countermeasures according to the analysis result.