Research On Wealth Management Business Of Trust Company In China

With the rapid development of China trust industry in recent years, the trust company’s traditional business has been unable to adapt to changing market situation, especially coming up from the financing party financing needs to switch to the investment demand, risk control to meet customer’s investment and financing need, now that the high‐end individual customers and clients of asset allocation based wealth management business gradually by the trust company as to ensure that the new trend for the sustainable development of business.China wealth management market due to the rapid increase of social wealth and customer needs and contains a huge development potential, but mixed operation, the marketization of interest rate and the current to be unified policy environment, the trust industry in China in the face of opportunities at the same time.Strengthening its management capacity building has been the trust company business models, products, customers, channels. So just changing with the market hot spots are difficult to follow the strategy, resource intensive and meticulous farming, focused companies, the formation of a strong active management advantages, based on this, the paper mainly carried out the following aspects:The first part: the analysis of China trust company present situation of wealth management business development and necessity, mainly discusses the trust company in the wealth management business SWOT analysis, various financial institutions to carry out the analysis of the pros and cons, annual report analysis, customer analysis.according to Ping An Trust to do case Chinese biggest high‐end wealth management business analysis, revealed in the China specific economic environment and market conditions of Chinese trust company how the wealth management business to business transformation to obtain the sustainable development.The second part: we need to find out the trust companies to develop the wealth management business problems, first of all our own trust development and wealth management business is low, other financial institutions extrusion on the wealth management business of the trust company.The third part: the development strategy of trying to explain China’s wealth management business, including the product strategy, channel construction, customer relationship building, risk control, some suggestions are given. The trust company wealth management business research and thinking, this paper tries to find the countermeasures and suggestions for the effective transformation of wealth management business of China Trust Company, trust company to provide useful help in coping with the fierce market competition.