An Analysis Of The Marketing Model Of Outlets In Shandong Market

Retail industry, in a certain sense is a terminal form of trade in human society,there are many marketing researchers, the retail sales industry name for the terminal.On the development of the industry, competition in the market in recent years is alsounder pressure from traditional single retail stores, into a commercial complex, thecity center, the camp of his chains and self cooperation mode. The traditionalmarketing also becomes the promotion and cooperation of TV shopping, networkmarketing and other new media way. It is also a market economy under environmentalstimuli, market segmentation marketing a performance.One model proposes discussed in detail herein, is to brand, to discount stores ofphysical sales model. This pattern in the West as OUTLETS. In China, also known asdiscount stores, discount stores, or transliteration Outlets, collectively referred toherein Yigai Outlets. Literally we can see that this format was originally introducedfrom complete Westernization in China also experienced a lack of acclimatization,negated, then the process of rational treatment.Outlets discussion paper, the purpose is to factor in the new format from theinitial acclimatization to burgeoned in recent years, after the success of the processand study this. Philosophy tells us anything to go through by the failure to win, andthen the process of decline in economic activity this feature more clearly. Therefore,in this process, we should make a rational analysis, by learning the marketing ofknowledge, and the establishment of data model, the contrast of foreign advanced andmature business model, to guide the industry’s marketing and retail businesses Thismethod of investment operations on the format, so can healthy and effectivedevelopment of our companies within the industry.This paper aims to discuss the analysis Outlets such traditional retail businessmodel based on the development of the new format. Each new format appears, it canbe understood as changes in the competition system of the market economy,enterprises in order to carry out the development and survival. In modern marketingtheory, this kind of change is generally understood as the market segmentation. Whenoverall consumption capacity gradually increased, it makes the development of thewhole industry in the field of a module as a new industry becomes possible, and gethigher profits. Outlets It is in this change in product came into being. But we are alsoconcerned with the breakdown of traditional business theory is different, Outlets byindustry can be divided into: the first prototype format, based on sales of means end retailers because competitive pressures or the pursuit of capital returns carried out thatwe see broken code promotions, discounts and other ways. But this time Outlets andnot as a traditional retail distinction, but still rely on the traditional single retailindustry. In other words, the various forms of promotional outlets are not the truesense of the forms.Outlets second evolution, the same system in a competitive market economy, themanufacturing industry into a profit by reducing the manufacturer in order to seekprofit or maintain the current high profits, have to establish direct sales channels,similar to now we The so-called "Gree" mode. In this mode makes this formatappeared Outlets evolution, that factory outlets, factory channels throughsimplification won profits. Outlets and factory outlets but also as a difference, thisGuide inevitably consume multi-channel development of commodity prices andproducts.After obtaining the short-term high profits, the brand’s rapid decline in intangibleassets, brands and manufacturers have to seek further ways to ease this conflict. Thismakes it appear Outlets third evolution, which is now the main channel retailers totake the form of large-scale commercial complex orderly, planned terminal sales.Multi-brand, re-discount means, by way of controlling costs, reducing profitsexperience to break away from traditional terminal sales, formation of the currentformat outlets on the market.From the theoretical point of view, Outlets appears this format because thepursuit of higher profits than the traditional industries and the starting segment of themarket is different. Clothing from the initial single type of long robe, demand andmarket it into the costume suit, resulting in the most dynamic sub-sector is profit. Andfrom contending costume suit to the current stage, the same demand and profit is thestrongest driving force. For example, to illustrate the most industry segments, in fact,the development of the big industry, but also the means to pursue higher profits. Theserelatively large industry, there’s a small industry, but in a big industry in the constantdevelopment of the product architecture. That breakdown occur within most industries,it is a marker for the development of the whole industry, is more like the kind of richperformance.We talked about any of the commercial development, both in terms ofproductivity point of view or an economic perspective one can not ignore thehistorical background of the business formation. Like most primitive barter transactions, either because of low productivity, or because there is no uniformappeared currency factors are at the time under the background. Therefore, on thebackground of this article will appear in the true sense of outlets, and graduallyanalysis concluded, compared Outlets in domestic and international marketdevelopment and the advantages and disadvantages, summed up the Shandong marketoutlets for marketing model development.