Changchun Clivia Outlets Shopping Plaza Business Model Design

Outlets first appeared in the United states, since the date of the form of the retail business type, has been more than 100 years of development history. With the human society into the twenty-first Century, rapid economic development, the demand for consumer goods has become increasingly strong, and the consumer goods category is also more luxurious. This led to Outlets that “flagship brand small price” concept of rapid promotion of business models, from the United States to Europe, from Japan to Southeast Asia, outlets blossom everywhere, even become the popular tourism projects of a number of countries and regions, to promote the development of regional tourism economy.In 2002, China's first outlets--Beijing Lufthansa started business, outlets landed officially Chinese retail market, and after 2006, got rapid development. In number, China currently has nearly more than and 200 outlets project;In terms of scale, annual sales of more than RMB 500 million outlets, nearly 20 more than in the domestic, can be described as rapid development. In 2015, China's luxury market is expected to reach $27 billion, China will surpass Japan as the world's largest luxury market. With the rapid development of China's economy, changes in consumer habits, brand concept, strengthen the famous consumption population expansion, China has the conditions to develop outlet so Chinese in development, construction, development of outlets positive opportunity.The majority of domestic provinces and regions such as bamboo shoots after a spring rain like development, construction and operation of large and small outlets project compared to Changchun City, as the capital of Jilin Province, the total population of nearly 8 million, the regional core city in Northeast China, the key point of OUYA Commercial Capital, but has not been a real sense of pure outlets project. Although in Changchun City, there is a Eurasian business outlets project, but the industry of the outlet name recognition is not high. On the current market situation Changchun, lack of pure outlets project, for consumers, this is undoubtedly a regrettable thing, for retail, commercial and industrial enterprises, this is a good opportunity for full.This paper aims to analyze the development status of the domestic outlets, to explore the feasibility of the development of auto Changchun rice industry; through the focus, for the northeast region the analysis reference outlets project, to summarize the development Changchun outlets favorable conditions and unfavorable factors, and then through the combination of advantages and disadvantages of factors the analysis of business model design- Changchun Clivia outlets shopping plaza.Through the design of business model in this paper, the author hopes that the design ideas of Changchun market will invest is currently preparing, or preparing for the construction of the outlets of developers to provide a reference, to the feasible direction of action.