Research On Competitive Strategy Of KZ Mining Technology Co., Ltd

Facing the changing market demand, development of mineral industry after already from labor-intensive to technology intensive industry and high-tech industry development, Kunming Kunze Mining Technology Co., Ltd. is mainly engaged in small-scale mining enterprises from the survey to the production and construction business. Although the company is developing rapidly, but after all, is a young enterprise, improving and perfecting the also many, such as:mine management, technology development, market development etc.. At present Kunming Kunze mining technology limited liability company is in a critical period of development, in the future how to seize the development opportunities, avoid risks, from the opportunity development into a strategic development, from the development speed and scale of the unstable state into a scale of stable, sustainable development condition, is the need of business development of plate, and Kun color mining to do better the needs. So to consolidate and improve the company’s market position and market share, to win customer satisfaction, customer loyalty and customer testimonials, to defeat the competitor, clear outline of enterprise competition strategy has become urgent to solve the problem of the company.In this paper, through the enterprise strategy theory, the theory of enterprise competitiveness, the use of PEST analysis, Potter’s five forces model, SWOT analysis and other analysis tools to study of Kunming Kunze mining technology limited liability company business development of the external environment, internal environment and the development of the industry trends, and summarizes the advantage of enterprises in the internal and external opportunities and threats the and disadvantages. According to the selected for the company’s competitive strategy is the differentiation strategy, overall cost leadership strategy, put forward the concrete strategy implementation plan. In order to do draw on the advantages and avoid disadvantages, and give full play to advantages, in the new strategy under the guidance, solve the problems the company direction and the way of sustainable development, provide a new space for the development of enterprises, improve the company’s strategic management ability, improve the company’s profitability. In order to achieve customer, employee, enterprise, society to achieve the benefits of a harmonious unity, economic benefit maximum.This paper hopes that the research of competition strategy of Kunming Kunze mining technology limited liability company, for the enterprises in the fierce competition, increase the ability of anti risk, improve the core competitiveness of enterprises, maintaining the sustainable development ability, provide the scientific intelligence support; also hope to produce some revelations for the mine enterprises can.