Research On Multi - Financing Mode Based On Internet Platform

With development of the China reform and opening, small and medium-sized enterprises (SMSEs) play an important role in promoting our country’s fast and stable economic development, employment increasing and maintain social harmony as well as technological innovation, which has become one of the main factors driving China’s economic growth. With the development of the national economy enters the new-normal, the development of SMSEs being subject to funding constraints become more and more obvious, has restricted the competitiveness of the enterprises. The rapid developing Internet has become an important technology and tool to change the economic life, this new situation also provides a new condition for the exploration for the financing characteristics and mode of small and medium enterprises.It has confirmed that the main reason of the difficult financing of SMSEs is the narrow financing channels. Higher financing costs of the traditional bank credit mode due to asymmetric information between banks and enterprises are not suitable for SMSEs especially newly established enterprise. The realistic conditions of SMSEs are not able to meet the requirements of bank loans, which causing the current difficult financing situation of SMSEs. Exploration financing mode which is suitable for SMSEs financing characteristics has become a pressing matter of the moment. With the fast development of the Internet the mode of financing as a new financial innovation mode make the Internet finance has a traditional bank financing function.The crowdfunding based on the Internet has brought new challenges and opportunities for the global financial industry development, at same tiem it also bring a new idea to solve the SMSEs financing problem. Based on the analysis of crowdfunding definition, basic mode and platform operation mechanism further demonstrated the financing crowdfunding mode to alleviate the SMSEs financing problems through the financing platform public data analysis. Base on the China’s national conditions, combined with China’s current crowdfunding actual development situation, social environment, economic environment and other factors as well as introduction JOBS in USA, the legal risk, credit risk and business risk which China financing mode facing are analyzed in this paper. To improve and perfect the crowdfunding mode regulatory system discussion on the future development direction of crowdfunding mode in China was carried out.At present, the crowdfunding is still in the initial stage in China, and the legal status is not clear, the supervision system has not been established, each crowdfunding platform constraints and exit mechanism is also not clear. The crowdfunding is facing huge financing risks, the rights of both sides during crowdfunding can not get effective guarantee. Proposals in this paper for the future of the crowdfunding mode healthy development in China are as following:(1) the establishment of consumer protection laws and regulations system. (2) the crowdfunding mode is a kind of innovation of financial model, the relevant agencies should strengthen the crowdfunding popularization and the public education of participants. (3) to encourage more third party agency joining crowdfunding. (4) the crowdfunding mode for the SMSEs difficult finance problem and legalization provide a new way. It was proposed that the crowdfunding should first operate in the field of technology and culture.