Our Children's Clothing Brand Culture

With the development of children's clothing industry rapidly in China, more and more bands of children's clothes come out. The massive overseas children's clothing brand inrushes China after our country joined WTO. Appeared the domestic and foreign children's clothing brand competition pattern in the market.Look over the well-known children's clothing brand, not only if the Rice marvelous has the deep Disney culture inside story, moreover receives Disney's influence in the brand promotion and the dissemination. But our country majority Children's clothing brand enterprise brand construction consciousness is light, In the dissemination way, mostly pauses in the magazine, traditional propaganda methods and so on in propaganda book, the very few enterprises can pay great attention to cultural permeating. The paper makes highly the way of effective operation strategy.Mainly displays in the brand culture localization is fuzzy; The brand culture deficient individuality, does not have the bright style; Lacks the rich artistic breath the expense culture; Children's clothing brands in our country lack the designer "The Legend Story"; the brand culture connotation accumulates need the long -term accumulation.The paper analysis the children's clothing brand culture is the key of children's clothing brand .In this foundation, embarks from our country children's clothing brand development reality, macroscopically proposed constructs our country children's clothing brand culture progress: children's clothing brand culture figured—vivid culture; children's clothing brand culture promoted—marketing culture; children's clothing brand culture promoted—dissemination culture and children's clothing brand culture developed—science and technology culture.The culture is develops unceasingly, the children's clothing brand culture also had to pour into the new content unceasingly, this article has forecast our country children's clothing brand culture nationality and the multiplex trend of development.