Research On Tourism Public Service In Jiangsu Province

Tourism industry is one of the strategic pillar industries of national economic development.Tourism public service is the internal demand to ensure the smooth progress of tourism activities,which runs through the whole process of tourism activities.Therefore,it is of great practical significance to provide high-quality tourism public services and improve the tourism public service system.As an important city in the Yangtze River Delta region,Jiangsu Province has abundant natural and cultural tourism resources and has natural advantages in developing tourism.In order to adapt to the rapid development of industry and the continuous improvement of tourism contribution to economy and employment,there are some problems in Jiangsu Province,such as lagging behind the development of tourism public service system relative to the needs of the masses,the simplification of supply structure,the imbalance of service level in different regions,and the improvement of social leading effect.Only by giving full play to the comprehensive driving role of tourism public service to promote the development of tourism economy can tourism industry be truly built into a regional economic growth pole.Starting from the theoretical basis of new public service theory,public product theory and tourism supply theory,this paper analyzes the current situation of tourism public service in Jiangsu Province,finds out the problems and causes of tourism public service,and puts forward some suggestions based on the practice of Shanghai,Singapore,Paris and other tourism developed areas The Countermeasures of optimizing tourism public service in Jiangsu Province.The first chapter defines and explains the basic concepts of tourism public service and new public service theory.The second chapter introduces the development of tourism in Jiangsu Province,especially the current situation of tourism public service,and the measures and effects of tourism public service system construction.The third chapter analyzes the existing problems of tourism public service in Jiangsu Province,finds out the deep-seated reasons,and takes Nanjing,the capital city of Jiangsu Province as a case.The fourth chapter describes the advanced practices of Shanghai,Paris and Singapore.Finally,on the basis of case analysis,theoretical analysis and comparative analysis,the paper puts forward countermeasures to improve tourism public service in Jiangsu Province by enriching supply,strengthening management,improving security and strengthening public participation.