Yunnan Province Tourism Public Service Supply Situation

As early as December1,2009, Wen Jiabao chaired a State Council executive meeting symposium "speed up the development of China’s tourism industry ", the Conference adopted the " State Council on Accelerating the development of tourism opinions"(National hair2009] No.41), the meeting clearly that we must" cultivate tourism as a strategic pillar industry of national economy and people more satisfied with the modern service industry," noting that tourism consumption environment to optimize, speed up tourist traffic, visitor services and travel safety as the focus of tourism public service system.Since reform and opening, China’s tourism industry took to the fast lane. At present, the tourism industry has entered the popular and a new stage of industrial development. After decades of development, China has formed the world’s largest domestic tourism market, has become Asia’s largest outbound tourist source country and the world’s third largest inbound tour the country. Yunnan is China’s tourism province. She is located in the southwestern border, relying on regional tourism resources and brand advantages, has formed a distinctive local characteristics and strong ethnic characteristics unique tourism brand. In2012, Yunnan Province, a total of205million people received domestic and overseas tourists, tourism revenue17billion yuan. Therefore, the strengthening of public services supply situation Yunnan Tourism research and construction, rapid sustainable development of tourism in Yunnan Province has important practical significance. With the development of tourism and people’s living standards improve, people’s travel mode also started from the traditional tourist experience to diversify tourism change. Tourists pay more attention to tourism in the tourism quality and safety, tourist information services, tour services, tour transportation, tourism accommodation, catering and security services and other public services increasingly strong demand. Public services, tourism tourism development has therefore become one of the important factors With the Yunnan economy, society and the sustained and rapid development of the tourism industry, tourism public service supply lagged impact of rapid development of tourism has become a major bottleneck. Currently, Yunnan Province, the construction of public services, tourism development has been unable to meet the people’s growing demand for tourist consumption.In this paper, based on tourism public service supply theory as the theoretical basis for the supply of public services Yunnan Tourism status of the sort of tourism public service supply problems were analyzed, and on this basis to solve the problems raised tourism public service some constructive comments and suggestions.