The Analysis Of International Competitiveness Of China Big Commercial Bank’s Financial Services Trade

In the background of trade liberalization and economic globalization, The form of international financial services and financial service trade was more and more vital and have been developing continuously. Nowadays, China’s economic faced "new normal", the increase of gross national product(GNP) became slowly year by year. Against this background, at the beginning of year 2015, the state council of China was issued a file named "Several Opinions on Speed up the Development of Trade in Services". This file Embodies the Chinese government’s emphasis on financial service trade development. It mentioned several measures, such as,strengthen the financial infrastructure construction, promoting the quality of financial service trade, encouraging the innovation of financial services trade. Based on above measures, financial services trade will play an important role on stimulating China economic growth. While, China big commercial bank financial service trade is an important role of financial services trade.Based on the general requirement of China current economic development, this paper makes a research on international competitiveness of China big commercial bank financial services trade.In addition to the introduction section, the structure of this paper is in following aspects. Part one, making some introduction on related concepts, the subject of study and basic theories of China big commercial bank financial services trade international competitiveness. Part two, from China’s overall international competitiveness current situation of the development of financial service trade,based on the view of Commercial Presence and Cross-Border Supply, and from the aspect of calculated competitiveness index,made the qualitative and quantitative analysis of international competitiveness financial service trade of China’s big commercial banks. Part three, based on Porter’s National Competitiveness Advantage theory, from the aspects of capital and assets factor, human resources factor, related and supporting industries factor, corporate structure, strategy and rivalry factor, government and opportunity, made theory analysis of these factors how to influence the international competitiveness of financial service trade of China’s big commercial banks. Part four, based on Porter’s National Competitiveness Advantage theory, made empirical analysis of these factors how to influence the international competitiveness of financial service trade of China’s big commercial banks. Through empirical analysis, these influenced factors made significant comprehensive influence on the international competitiveness of financial service trade of China’s big commercial banks. Part five,based on the analysis of part two and part three, found some problems of influenced the promotion of the international competitiveness of financial service trade of China’s big commercial banks. Further more, based on the result found through empirical analysis and the found problems, put forward the corresponding Suggestions and countermeasures.