The Bay Area Industrial Estate Development Strategy Research

In the 1980s, the Bay Area economy phenomenon began to get people’s attention.In general, the Bay Area economy refers to rely on world-class port (group) play a geographical and environmental advantages, backed by the vast hinterland of the Bay Area, open innovation, cluster development, industry developed, powerful regional synergy with world influence Regional economy. Bay Area economy has a significant impact on the economic map of the world, including Tokyo, New York and San Francisco. Through these well-known Bay Area’s economic development analysis and comparison, we find that they have a high degree of openness, innovation lead, a common feature of livable industry, cluster development, regional systems and key elements.In the trend of domestic and international industrial transfer, the Bay Area industrial park as an opportunity to seize the industrial development, industrial restructuring, reform and industrial development model, to achieve industrial upgrading and urbanization process is an important platform. In industrialization, new urbanization process accelerated form, the development of industrial parks, management and operation gradually specialization, standardization, and the formation of a new field-the real estate industry.Based on combing the relevant theories and summarizing predecessors’ research results, on the basis of clarifying the concept of property and current situation of the development of the industry, including development mode, profit mode, as well as the problems existing in the opening process. Bay area are analyzed on the development of real estate of the external environment (PEST) and internal environment, and Beijing and conditions of the bay area project of NS group (SWOT) analysis, confirmed the NS group in the project development, determine the development strategy of the project, and from the aspects of overall orientation to industry evaluation and selection are analyzed. Finally puts forward four Suggestions:one is focus on developing port driving the development of other business; Second is the development of leading industry, occupy the industry commanding heights; Three is to strengthen scientific and technological innovation, the development of science and technology leading the bay area projects; Four is open and the government attaches great importance to the bay area project development. Security development Suggestions are put forward the corresponding measures, the development of real estate enterprises of the bay area industry provides the theoretical basis and experience for reference.