Research On Industrial Real Estate Operation Strategy In Xiaolan Economy Development Zoo

In recent years, our country accelerate transformation of the mode of economic development and growth, which relys on from investment and export to consumption investment and export coordinating boosting, and from investment driven to consumption growth. Under the policy guidance, the real estate development investment priorities change. As house price is rising, our government regulatory policies of real estate is becoming more and more severe. Because of the action of many stringent restrictive measures,regulative effect is increasingly obvious. The real estate development rate has been slow and trading volume has massively atrophy. In the past three decades of our country’s reform and open to the outside world, Industrial real estate has sustained quicker development in the quick economic development and has gotten rapid development in the coastal economically developed areas in China, combined with the advantage of industrial real estate itself, which prompt investors at home and abroad into the industrial real estate investment Problems, such as the deflation of land, the implementation of cultivated land protection policy, the difficulty of the land requisition and demolishing and so on, has seriously influenced the development of development zoo.To achieve "vacate basket change a bird, transformation and upgrading, the second venture",Xiaolan Economy Development Zoo began working on industrial real estate development in2007, and has taken shape and born fruit.This article mainly analyzes the industrial estate theory research background and current situation at home and abroad, through the comparison and analysis of the theory of industrial real estate. At the same time, analysis of the current Nanchang Xiaolan Economic and Technological Development Zone industrial estate development present situation, and according to the actual situation and the blue Economic and Technological Development Zone industrial estate development case, from the aspects of internal factors and external environment, SWOT analysis of the development, analysis of industrial estate development advantages, disadvantages, opportunities and threats and the development process the challenge. Finally, through the actual situation of theory of industrial estate references and combining development, on the development of future Nanchang Xiaolan Economic and Technological Development Zone Industrial Estate from the development localization, investment, planning, policy support and ancillary services, put forward corresponding countermeasures.